A sales funnel for restaurant will help it to attract new customers every day, increases order value per visit and get repeat customers.
As a restaurant owner, isn’t that what you want?
Given the current situation, it is difficult to run restaurant with all the expenses that come with it. What if you have someone who can not only helps you get customers for your restaurant through the door but also works for your restaurant 24 x 7 throughout the year?
That is exactly what a restaurant Sales funnel does for you so that you can focus on doing what you love instead of having to worry about where the next customer will come from.
So what is a restaurant sales funnel?
It is a marketing funnel for restaurants which takes the customers through step by step process to entice them to least either visit your restaurant or order food from you online.
Components of a sales funnel:
- Landing Page
- Upsell Page
- Downsell Page
- Order Page
- Thank You Page.
According to Marketing Metrics, “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.”
That’s why using Upsell can be so beneficial for a business, especially food industry where the profits margins are tight.
It doesn’t matter if you own a famous restaurant or have just started your food business, the sales funnel works for every shape and size of business.
Some of the food businesses which can use sales funnel are:
- Fine dining.
- QSR Restaurants.
- Food Truck.
- Fast food.
Let’s us understand each of these elements in short.
- Landing page: Here is where your main offer is seen by your customers.
- Upsell page: Here you offer another item from your menu (other than the main order) to your customer. This page shows up just before your customer is about to make payment for their order but before the Thank you or order confirmation page.
- Downsell page: Here you offer another item from your menu (other than what you show on Upsell page) to your customer. Just like the Upsell page, this page is seen just before your customer is about to make payment for their order but before the Thank you or order confirmation page.
- Order Page: This is where your customer makes payment for their order.
- Thank You: This is where your customer sees the confirmation of their order. Usually, the buyers also get email confirmation in their inbox.
Next, we look at..
How to use sales funnel for restaurant?
The most important thing you need is an offer for your customers that will entice them to order from restaurant or visit it to dine-in.
Let’s understand this with an example of a Pizza outlet.
Most of the time people don’t just order a Pizza. They also add some extra items such as a soft drink or garlic bread or any other item which goes well with their main order.
As a Pizza outlet owner, you obviously want the order value to be of high value every time.
Here’s how you can build your restaurant sales funnel.
Main Offer & Upsell:
As a main offer, you can give a discount on the main pizza value order. If that’s not possible then keep the value of pizza same while offering other products at discounted price point.
When the customer places the main pizza order, you can surprise them with an upsell where you can offer two soft drinks at the price of one. Since the customer is in buying mode, there is a high probability that he/she will add this upsell to their main order.
That’s a win – win situation for you and your customer.
You make additional revenue without any extra effort while your customer gets a free extra soft drink. If you have been to McDonalds then you must have definitely experience the situation where the person at the counter asks whether you would like Fries or Coke with your order. That is Upsell in action.
Let’s assume that the customer doesn’t want two soft drink bottles at the price of one.
This is where the Downsell comes into play.
You can offer one soft drink bottle at half its original price. The customer can add this as the cost of the bottle is quite affordable.
Downsell Tip: The Downsell offer will always have lesser pricing than the upsell offer so that it becomes affordable for customer to buy.
Once the customer adds either the upsell or Downsell offer or rejects both, then he/she is taken to the payment page for the card details to pay for their order.
Once the payment is successfully made, the customer is taken to the Thank You page with a message that confirms his/her order.
But here (Thank You page) is where most restaurants miss out on earning some more revenue.
You might be wondering how?
Most of the restaurant owners fail to understand that when the customer is taken to the Thank You page, it is just the completion of his/her order placement and not the “buying” mode.
There’s a big difference between the two.
Since the customer is in buying mode they might be looking for some other thing to order which is different from the order they just placed.
Read the above line again and again to understand this very important aspect of selling online.
Here’s what you can do to sell more even if the customer rejects your upsell and Downsell offers.
On the Thank You page you can offer a food item from your menu which you feel your customer is most likely to order.
But wait. Didn’t I say the same thing earlier in the post?
Yes I did.
The key here is to show them the food item which is not related to Pizza. Maybe there’s a “restaurant special” which is exclusively available only in your restaurant.
Although this might be a totally different food item, there are chances that they might want to try something different and you can capitalize on their buying momentum.
You can show it on the “Thank You” page to the customer who just ordered Pizza from you.
Hopefully, you now are able to understand how to utilize the “Thank You” page to its maximum potential.
The best thing about this entire sales funnel is that you need to set it up and automate it only once and it will keep getting orders for you 24 x 7.
You only need to update it as and when you change or update your offer.
Tip: If there’s nothing to offer then you can simply ask the customer to share your offer on social media and also to follow & like your restaurant page account on whichever social media platform you are on.
Below is a very good example of how to use the Thank You page for maximum impact.
The benefit of using Upsells, Downsells in your sales funnel is that you will get increased conversion rate for your offer along with customer loyalty and retention.
How much time is required to create a restaurant sales funnel?
It can be as short as 30 to 40 minutes including offer page, upsell page, Downsell page, order page and thank you page.
Yes, it is that simple, quick and easy to setup a sales funnel.
Really, is it that easy?
Yes and this is possible thanks to an awesome Sales funnel SaaS called Clickfunnels which comes with ready to use high converting sales funnel templates for restaurants and also email marketing integrated in it.
It has everything you need to set-up your attractive, high converting and more importantly a profit making sales funnel.
All you have to do is add your images to the sales funnel with your offer and make it live in less than 20 minutes.
You can try it for free for 14 days and if you are happy with it (which I believe you will be) then you can continue with the paid plan.
When you sign up for the trial period, you get bonuses worth more than $5000 for free from Clickfunnels including the awesome Funnel Flix.
But I’m also offering bonuses of my own for first 10 people who sign up for Clickfunnels using the link on this page.
- I will personally help you with setting up your restaurant sales funnel along with email integration.
- I will give you premium restaurant sales funnel for free.
- I will also give you a high converting Facebook Ad copy which brought in 50 new leads in just 8 days.
Here are some more awesome bonuses if you continue with paid subscription of Clickfunnels.
1. I will offer you a 30 minute strategy call session for your restaurant for FREE!
2. You will also get for free, a $97 Sales funnel course called Core Funnels which teaches you how you can create 12 different types of funnels for lead generation and sales for your restaurant.
3. You will get free access to an exclusive Facebook group where I show how to drive organic traffic to your restaurant offers, how to create compelling lead generation Facebook Ads and expert interviews to help you make the most of Sales funnel for your food business.
But this is only for first 7 people who continue after the 14 day trial period is over and for limited time.
Here’s the link: 14 day trial of Clickfunnels
Wrap Up: This one has been quite a detailed post on sales funnel for restaurant and how you can create offers that will increase the order cart value of your restaurant.
I hope this has really helped you to understand how you can completely transform your restaurant business using sales funnel.