What is a Squeeze Page?
A page set up on your website or blog with the sole purpose of enticing people to join (also known as opting in) your email list is called a Squeeze page.
It is also called as a Landing Page.
The goal of a squeeze page is to channel your visitors where you want them to go and to do what you want them to do, which is signing up for your email list.
To get the most out of your squeeze page there are several things you should try to do when setting it up.
There are also several things you should be careful not to ever include on your squeeze page.
Squeeze Page Examples:
Here are some Squeeze page examples to help you understand what it looks like.
Why do you need a Squeeze Page?
The main goal of a squeeze page is to capture the contact details of the visitor.
The purpose of this is to create a contact list of customers and potential customers that you can begin to establish a relationship with, and hopefully maintain that relationship far into the future.
So the question is how do you get someone to leave you with his or her contact details in a world full of email hype and spam?
The answer is, by offering them something (free or charge) that they cannot pass up or too good to let go.
But for that to happen, it is very important that you are tuned in to your target market so that you can pinpoint their needs and make it very easy for them to turn over their email addresses to you.
Here’s an interesting fact:
The average consumer will look at an offer seven times before purchasing.
So how to remind them of your offer if you do not have a way to contact them? That is why squeeze pages are so important.
But it is just the first step of the process. After someone fills out your landing page, you will first hand them what they wanted when they filled in their contact information.
You can then direct them immediately over to the sales page of your product or service, or you can decide to just keep in contact with the contact by email.
If you send out informative, useful information in your emails, someone is more likely to buy from you than if you just send out constant sales pitches.
Squeeze pages are essential steps in the overall strategy of any business that is into online marketing to sell their products/services. If there is one thing that you can invest in when it comes to your online marketing efforts, it should very well be the landing page.
An effective one will allow you to earn back your investment very quickly and move into the profiting zone.
A squeeze page will do exactly what you want it to do, which is act as the passageway to your business by giving your target audience what they want.
Obviously, the better the product you offer, the better results you will get with follow-up and sales from the leads your page captures.
For that, you will need to have an auto-responder so that you can insert a form into your lead capture page.
You can set your auto-responder to send an email to the visitor as soon as he or she completes the squeeze page form, and then to continue sending out emails that will help build your relationship with your list.
There are many auto-responders to choose from with some of the most recognized being Aweber, Mailchimp, GetResponse and so on.
Components of a Landing page/Squeeze page:
Have a strong headline: Having a strong headline helps entice your visitor into opting into your email list. It should do one of three things, pique their curiosity, instill fear, or ask a question. When making your headline for your squeeze pages you want to ask yourself how your visitor will benefit from your freebie offer.
Bullet points: You want to keep your information short and concise, but also informative. You want to let them know what your freebie offer entails so they will be interested. However you also want to make sure not to give them too much information, otherwise they will not need to sign up.
Opt-In Form: Of course, a squeeze page is not a squeeze page if you don’t have a form that your visitors can fill out. You’ll need to get the code for your form from your auto-responder. You can also consider adding a little text below your form that states how you will respect the privacy of the contact details you capture on your form, and that the information will not be passed on to any third parties.
Video: It is optional but having a video on your squeeze page that will explain why your offer is advantageous to your visitors. If you choose to have a video it is also helpful to add your bullet points to it to further hit that information home.
Finally, your entire squeeze page template should be visible on your screen without you having to scroll down.
Testimonials: Some may argue that these are not as important on a squeeze page as they are on a sales page, but having at least one can really add credibility to you and what you are offering.
Squeeze Page Mistakes:
Ads: The entire point of your squeeze pages is to drive your visitors to a single goal, signing up to your email list. You do not want to place any sort of ads or distractions that might prevent them from opting into your email list.
Sales pitches: While you are trying to get them to join your email list, you want to show them what they get out of the deal. You do this by providing them the information they want, you show them that you know what you are talking about and can help them with what they need. Keep your information short and concise and to the point.
I hope this beginner’s guide to Squeeze page has helped you understand the importance of it and why you need it.
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